Project Overview

A modern, clean fashion social media poster designed for TARAF Clothing Brand’s Winter Collection. The design centers on the model as the primary visual element, supported by balanced typography and a calm, elegant color palette. The vertical format is optimized for Instagram ads and digital campaigns, blending lifestyle photography with subtle graphic accents to communicate elegance, warmth, and style.

Design Concept

• Clean, modern layout with the model as the hero element
• Clear visual hierarchy with simple, effective typography
• Colors coordinated with the brand identity
• Lifestyle approach that serves the fashion industry
• Vertical format tailored for social media advertising

Key Elements

• Colors: Light grey background, mint green (cardigan), dark charcoal accents, pink highlights
• Style: Fashion Poster / Lifestyle Ad
• Typography: “FASHION INFLUENCE” vertical text, “ELEGANCE WARMTH STYLISH” bold keywords, “Winter Collection” script badge
• Dimensions: 2480 × 3508 px (300 PPI — print-ready quality)
• Usage: Instagram posts/stories, social media ads, digital campaigns
• Goal: Showcase the winter collection with a sophisticated, modern aesthetic

Results

• Clean and professional fashion poster ready for social media
• Strong visual hierarchy guiding the eye from brand logo to model to messaging
• Effective blend of lifestyle photography and graphic design elements
• Brand identity clearly communicated through consistent visual language

Review

✔️ Clean, modern design with strong focus on the product ✔️ Clear visual hierarchy and simple, effective typography ✔️ Color palette perfectly aligned with brand identity ✔️ Lifestyle approach that effectively serves the fashion industry